Revolutionizing the way we measure out-of-home advertising

Since 2018, Hypercell has been developing a new way to measure out-of-home advertising. Our technology is based on a network of sensors that collect data in real-time, enabling us to provide accurate and reliable metrics.

Founded in Year
2018
Clients
Over 200
Annual Impressions
5 billion+

Our team

We are a group of highly focused individuals who are passionate about making the measurement of physical advertising more accurate and reliable.

  • Tommi Hippeläinen

    Founder, CEO & CTO

    tommi.hippelainen (at) hypercell.ai

    Former Chief Architect at IBM, Tommi has extensive experience in software development and architecture. Tommi has a passion for using technology in harmony to solve complex problems in a scalable way.

  • Sami Vepsäläinen

    Co-founder, COO

    sami.vepsalainen (at) hypercell.ai

    Sami is a marketing and sales professional with 15+ years of experience. Co-founder of Weekend Festival and FUM urban music media, versed in working with the biggest international brands and media companies.

  • Juha Mellin

    VP, Sales

    juha.mellin (at) hypercell.ai

    Juha has a long career history in multiple media companies including MTV (Music Television) where he worked as a Sales Director in the Nordic/European teams. Juha has created many successful event concepts.

  • Janne Halmela

    Sales Director

    janne.halmela (at) hypercell.ai

    Janne has a long history as a media sales agent. Janne understands the aspects of location based advertising measurement and all of the different applications of OOH media from traditional to mobile and experiential marketing.

  • Nick Coston

    Advisor, Out-of-Home Advertising

    nick.coston (at) hypercell.ai

    Nick is a seasoned OOH veteran who has worked as a Sales Leader at Clear Channel and other OOH companies. He has +20 years of experience in the OOH media market and is well connected with industry leaders in the US.

  • Jesse Virtanen

    Delivery Manager

    jesse.virtanen (at) hypercell.ai

    Jesse has been working as our sensor assembly manager and delivery manager since the beginning and has experience on different types of hardware that can be used for audience measurement.